HELLO THERE!
I'm Vriti.

I’m a creative and technical director working across formats: multi-cam studio shows, live streams, branded films, advertising, and music videos. I’ve spent the last decade moving through every layer of production -- from fast newsroom deadlines to high-pressure PCRs to design-led brand work.

 

My approach is simple: lead with clarity, build with intention, and let the work feel as good as it looks. I lead with emotion, not jargon. But I’m equally focused on structure, craft, and everything it takes to land a shot with precision.​ I’m drawn to storytelling that’s cinematic, composed, and quietly expressive. I’m treatment-obsessed, detail-driven, and always exploring how design, sound, and rhythm can elevate narrative.

​

These days, I’m leaning into slower, more crafted projects. While also expanding into live experiences, where I use creative direction and design thinking to shape how an audience receives a moment.

​

I’m not the loudest voice on set, but I’m steady, prepared, and collaborative. I believe a good film comes from a team that feels aligned and a director who holds the room with calm confidence. With every project, I’m sharpening my voice, refining my systems, and building toward work that’s both visually strong and emotionally true.